The City of New Haven’s 2014 population is estimated at 130,553 according to the 2016 CERC Town Profile; the second largest city, by population, in Connecticut and it is the seat of New Haven County. There are an estimated 65,677 living within downtown and its adjacent neighborhoods, as well as 863,148 in all of New Haven County*. New Haven Town Profile. Download Report.
*Source: Town Profiles, October, 2015, www.cerc.com
Downtown New Haven Travel Time Demographics
12-minute Travel Time** (download map)
|Median Household Income||$57,809|
|Average Household Income||$79,136|
|Median Home Value||$248,383|
|% Population B.A. or More||34.43%|
|Population B.A. or More||89,356|
|% HH’s Earning $100K or More||26.88%|
|Households Earning $100K or More||39,875|
|% Homes Valued $400K or More||15.38%|
|Homes Valued at $400K or More||13,167|
**Source: The Nielsen Company, July 2016
New Haven Executive Summary
View the Executive Summary of data compiled for a 12-minute travel time from 900 Chapel Street in the heart of Downtown New Haven, CT. Click here for report
Travel Time from 900 Chapel St. (download map)
|Median HH income||$33,359||$45,663||$57,809|
|Average HH Income||$57,149||$65,779||$79,136|
|Median Home Value||$236,063||$209,005||$248,383|
|% pop BA or more||53.44%||31.53%||34.43%|
|Population BA or more||9,083||45,312||89,356|
|%HH's Earnings $100K or More||14.30%||19.63%||26.88%|
|Households Earning $100K or more||1,606||16,472||39,875|
|%Homes Valued $400K or more||21.15%||9.36%||15.38%|
|Homes Valued at $400K or More||307||3,297||12,701|
Source: Nielsen Solutions, The Nielsen Company, July 2016
Within a 15-minutes drive from downtown New Haven there are 144,834 households. A large majority of these households can be categorized by demographics and behaviors to provide a profile of purchasing and lifestyle preferences to help us better understand the consumer market. Nielsen’s PRIZM data was analyzed for New Haven to fit consumers into one of 66 categories based on census data, leading consumer surveys and compiled household files, and other public and private sources of demographic and consumer information. Information that helps classify individuals includes travel habits, eating out, shopping, auto purchases and more. Demographic characteristics such as education, income, housing and race/ethnicity are also used to create a profile. PRIZM operates on the principle that "birds of a feather flock together." It's a worldwide phenomenon that people with similar cultural backgrounds, needs, and perspectives naturally gravitate toward one another.
Top 10 segments within 15-min Drive Time
|Home Sweet Home||8525||5.89%|
|Park Bench Seniors||8253||5.70%|
|Brite Lites, Li'l City||6924||4.78%|
|Pools and Patios||6340||4.38%|
Who Are Up and Comers?
Up-and-Comers is a stopover for younger, upper-midscale singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile adults, mostly age 25 to 44, include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment.
Click here for a complete Prizm Report for 5 minutes, 15 minutes and 30 minutes from Downtown New Haven.