So you want to run an online store. Congratulations — and best of luck to you. One of the more important things you need to do is figure out how you want your shoppers to pay for the products they buy on your site. In short, you need to find a payment processor, the company responsible for moving the money from your customer’s bank account or credit card to your business account. Read More.
As a retailer, doing physical counts of inventory probably isn’t on your list of favorite things to do. A tedious task, taking count of store merchandise can take hours and for some merchants, it also requires closing the store temporarily.
But even if it’s a job that you’re not too fond of, physically counting your products is a must for any retailer. Keeping a close eye on the stock you have on paper vs. what’s actually in-store enables you to maintain inventory accuracy, spot causes of shrinkage early, and ensure that you always have the right amount of stock at the right time. Read More.
Social Media Examiner has just published its annual Social Media Marketing Report. The report showcases finding from a survey of 3,700 social marketers. Here are a few surprising highlights.
1. 84% of Social Marketers Have Integrated Strategies
Of the 3,700 marketers surveyed, 84% said that they have integrated their social marketing with traditional marketing channels.
“I have integrated social media into my traditional marketing activities.”
Getting the location right is just one of the key challenges when opening a new retail business. Finding the right premises, negotiating a lease and having a sound business plan are also vital to ensuring success in a tough retail environment. Read More