marketing your business
Claim your Yelp & google business listings
Gaining control of your Google Business account is easy! Simply search your business name and request to manage it. From here you can edit various components of your listing that are visible to customers, from hours to photos and beyond.
Claiming your business on Yelp is just as easy! Once approved, you’ll be able to manage your business photos, respond to reviews and update important business information that will help your customers find you.
Social media success
Post at least once a day, and highlight anything interesting or special happening at your business.
Images & video are important - especially on Instagram and Facebook! Take quality photos of your products, food, storefront, employees, etc.
Make Event pages on Facebook to encourage inviting and social sharing. Keep pages up-to-date with evolving event information.
Consider putting dollars towards promotion! For just $1 a day, you can boost your posts or events, reading hundreds (possibly thousands) of viewers.
join in existing programs
Restaurants can join the Dine Downtown, Park Free program organized by Park New Haven. For a small cost to restaurants and a $0 cost to customers, your guests can dine with you and park for free in a Park New Haven lot!
With 6 colleges and universities within a few miles of Downtown New Haven, offering student discounts is a great strategy to get new faces into your stores and restaurants!
creating quality content
Posting regularly on social media is half of the battle when it comes to advertising your business. The other half is creating engaging, quality content to stand out in a sea of advertising and catch the eye of your potential customers.
Professional photo and video offer the highest rates of engagement on social media and advertising because they are high quality, well-lit and feature your best products.
Looking for a photographer? Let us help. Town Green District, in partnership with local photographers, offers the opportunity for your business to create content.
Please contact Francesca Vignola for more information or to book a session!
creating ads & Materials
consider pops of color
minimal words/not huge paragraphs of information
direct back to your website/social media accounts
spread the word about events
event pages on facebook
paid advertising/boosting pages and posts
feature a clean, eye-catching, relevant logo