Looking for a photographer? Let us help. Town Green District can suggest a local photographer who we have worked with before.

creating quality content for social, websites & print

Professional photo and video offer the highest rates of engagement on social media and advertising because they are high quality, well-lit and feature your best products, however it is possible to create great content with your own camera.

Tips for taking better photos:

• Use your best camera available, whether that be a digital camera or your phone.

• Stay in focus! Many phone cameras focus on whatever you tap with your finger. Make sure you tap your photo subject to keep the image sharp. Most cameras will auto-blur the background, make a shot even better.

• Lighting can make or break your shot. Food, clothing and jewelry photos need a lot of natural lighting to capture color and texture. Not possible to go outside? Move your subject close to a light source. Interiors of bars and restaurants will naturally be darker and more ambient - that is okay too, just keep your shot in focus.

• Stay conscious of your backgrounds. Do you want people to see the new necklace in stock or focus on that cigarette butt in the background? It’s a busy night at your bar and you want to show it off, but is that person at the bar mid-bite from their burger? Take multiple shots from multiple angles to have more options.

• Edit your photo to make up for non-professional cameras, not perfect lighting, off coloring, etc. We suggest downloading the free application VSCO and using that to edit your photos. It’s what we use for phone photos!
  Learn editing tips here: Article 1. Article 2. Article 3. Article 4 (a deeper dive).

If you don’t have time or this is just not your forte, don’t worry! Consider hiring a local graphic designer. They are more than happy to realize your vision for you!

creating ads & Materials

Physical marketing materials and digital advertisements are an important part of spreading the word about your business or your business’ event. This may be a poster, postcard, flyer, digital ad, social post or all of the above.

Begin by doing some research - Google around for similar events and find examples of elements you enjoy in their posters, website and ads. Save any photos you find and make note of what you enjoy about them. Also, gather your “quality content” mentioned above to use where needed.

If you are able to create the design yourself - way to go! You have some awesome talent! You may use Photoshop, but a free, simple, user-friendly tool with pre-created templates is Canva.
Learn Canva tips here: Article 1. Article 2. Article 3.

JOIN THE FOOD DELIVERY APP TREND

Globally, delivery and take out applications are continuing to grow and grow.. Being listed on these apps not only can increase your business, but spreads awareness about your menu offerings!

Click to add your restaurant to:
UberEats
GrubHub 
(Seamless is a Grubhub brand)
SnackPass
DoorDash
Postmates
goPuff

join in existing promotional programs

Restaurants can join the Dine Downtown, Park Free program organized by Park New Haven. For a small cost to restaurants and a $0 cost to customers, your guests can dine with you and park for free in a Park New Haven lot!

With 6 colleges and universities within a few miles of Downtown New Haven, offering student discounts is a great strategy to get new faces into your stores and restaurants!

Let us help spread the word for you!

In the last year, Town Green District has doubled-down on efforts to spread the word about local businesses, great promotions and fun events in Downtown New Haven. 

Does your business have an event coming up or a promotion/discount you'd like people to know about? Drop off any flyers, business cards, posters, promotional items, coupons, etc. to our offices at 900 Chapel Street, Fl. 6 and we will add it to our table at events throughout Downtown NHV.